Terp Bound University of Maryland Alumni Association

Terp Bound

Terp Bound is a program at the University of Maryland Alumni Association that was created specifically for incoming students. The events took place in Los Angeles, Boston and San Jose where incoming first-year students would meet other Terps in these areas.

The graphics were created to market the event on social media. Sticking to the travel theme, we mimicked a luggage tag and plane ticket to convey that they have a ticket to UMD. While creating the graphics, we kept the Alumni Association brand at the forefront while also implementing a creative direction to make these students feel welcome.

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