Terp Trips is a program at the University of Maryland that was born because of quarantine. The office wanted to put together itineraries for local towns/cities that emphasize Terp-owned businesses.
The program needed itinerary books, social media and website graphics to bring the project to life. The direction we went for was to highlight big sightseeing points for these places. From there, we created an aesthetic that matched with the University and Associations brand.
The final product resulted in designs that highlighted travel, e.g., postcards, suitcases and stamps. These various design assets were used throughout the marketing and deliverables.